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The starting point for using LinkedIn (or, for that matter, any social media tool) is to ask yourself, "Is this tool right for my business?" After all, just because everyone else has jumped on the bandwagon doesn't mean that it's right for you.
With that in mind, we've come up with a few scenarios to help you figure our if LinkedIn is something you should use. Better still, it'll give you an idea of how other people have used LinkedIn to generate leads for their business.
- Consultants used LinkedIn to connect with prospective clients and to make them aware of their experience and services.
- B2B Marketers use LinkedIn to announce new product launches or service offerings.
- Sales people use LinkedIn to do research on prospects before contacting them. This gives them a sense of the prospect's interests and needs prior to connecting.
- Job hunters use LinkedIn to expand their circle of business contacts and to stay in front of prospective employers.
- Entrepreneurs use LinkedIn to build awareness of their new company and to keep their sales funnel full.
- Small businesses use LinkedIn as a way to stay in front of customers and to reach out to new prospects.
- Large businesses use LinkedIn as a way to position their company in the marketplace and to let customers know about new product or service offerings.
The bottom line is that LinkedIn is a very helpful and useful tool for most businesspeople.
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